Rock and Skate Brand
During a conversation with Jake Lovelace and his teenage sons, they expressed their concern about teenagers spending too much time on their smartphones and video games. As a solution, they decided to create a brand that would encourage kids to pursue their passions and spend more time outdoors. They had already come up with a skeleton character named Rocky, which symbolized their love for skateboarding and 80's rock. I helped bring their idea to life by designing a logo and creating fun illustrations for t-shirts. The response to the brand was incredible.
